NorthRock Active

Project Scope

OJT Digital collaborated with NorthRock Media to rapidly establish NorthRock Active, a Fitness industry sub-brand. Facing high demand and tight deadlines, the goal was to launch a sales-focused website under the same server as the main website.

Challenges

  • Timeline Constraints: Urgency demanded a quick 2-week turnaround to meet Fitness industry demand.

  • Capacity and Expertise: Additional resources and expertise were required for project fulfillment.

  • Integration with Existing Brand: Ensuring seamless alignment with NorthRock Media’s brand while giving NorthRock Active a distinct identity.

      Project Completed

      Our strategy involved a collaborative partnership, closely working with NorthRock Media to integrate their vision into NorthRock Active’s identity. Rapid development, utilising agile methodologies, ensured meeting the 2-week deadline without compromising quality. Maintaining synergy with NorthRock Media’s branding, we crafted a sales-focused design to drive engagement and sales in the Fitness industry.

       

      Implementing this approach resulted in key features such as distinctive branding for NorthRock Active while aligning with NorthRock Media’s overarching brand. The sales-oriented content and responsive design contributed to a seamless online presence. The successful rapid launch within the 2-week timeframe not only met high industry demand but also garnered extreme satisfaction from NorthRock Media. NorthRock Active seamlessly integrated into the brand portfolio, enhancing offerings and creating increased sales opportunities.