Character First

Project Scope

Character First, an education consultancy, sought OJT Digital’s expertise to streamline their communication and enhance their online presence to schools. Pioneering bespoke character development strategies for schools, they faced challenges articulating their groundbreaking approach to diverse stakeholders.

Challenges

  • Complex Services: Conveying the inventive and high-performing nature of character development services.

 

  • First-of-a-Kind: Explaining the approach required careful messaging.

 

  • Diverse Stakeholders: Engaging educators to policymakers demanded tailored communication.

Project Completed

The web copy effectively communicates the benefits of character development. User-friendly navigation for a seamless experience. Engaging visuals for digestible content. Market-specific adaptation for Welsh Marketplace entry. A revamped website with a clearer image. Increased visibility in the education industry. Successful Welsh Marketplace entry. Improved stakeholder understanding and engagement.